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Field Facts - October 1 2020

Good people are out there promoting a broader context of use of dairy products including in our ‘fast food’ restaurant chains. Mike Ciresi of Taco Bell in one of them – he has created and developed tastier new recipes and also promoted the use of more dairy in places like McDonalds. An awesome offer was extended to give graduates this year free Pizzas (from Domino’s Pizza) as they were not able to have their traditional graduation or relevant celebrations.  
Integration of more milk into coffee drinks is also a big boost! These activities are especially significant as once items are integrated into the menu of a fast food restaurant chain, the consumption typically increases substantially, and it continues to offer good opportunities for selling dairy products!
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